Privacy and Cookie Policy

Effective Date: September 15, 2026

River Mac LLC (“River Mac,” “we,” “us,” or “our”) operates the website rivermac.com and the Disaster Coordination Lab at lab.rivermac.com, along with related online services. This Privacy & Cookie Policy explains how we collect, use, disclose, and protect personal information across those websites and services.

Contact Information:
River Mac LLC
Email: info@rivermac.com
Phone: 571-683-3527

1. Information We Collect

Contact Forms

When you submit a contact form on our website, we collect:

Your name
Your email address
Your message content
IP address (for security purposes)

Purpose: To respond to your inquiries about our services.

Disaster Coordination Lab Accounts and Course Participation

When you create an account, enroll in a course, purchase Content, or participate in the Disaster Coordination Lab, we may collect:

Name and email address
Account and profile information
Course enrollments, progress, completion records, and certificates
Assessment responses, surveys, and other learning activities
Community posts, comments, messages, and other Content you choose to submit
Purchase, transaction, billing, and tax-related information
Device, login, and activity information used to operate and secure the platform

Purpose: To provide courses and Lab features, administer accounts and purchases, track course participation, operate community features, provide support, improve our educational offerings, and maintain appropriate business and legal records.

Payments are processed through third-party payment providers such as Stripe. River Mac does not store full payment-card numbers. Stripe may collect transaction, payment, identity-verification, fraud-prevention, and related information in connection with your purchase.

Email Newsletter Subscriptions

When you subscribe to our email newsletter, we collect:

Your email address
Subscription date and time

Purpose: To send you blog updates, disaster management insights, and occasional announcements about our services.

Website Analytics

We use Google Analytics to understand how visitors use our site. Google Analytics collects:

Pages you visit and time spent on each page
Browser type and device information
Approximate geographic location (city/country level)
Referring websites
IP address (anonymized)

Purpose: To improve our website content and user experience.

For more information on Google’s data practices, visit: https://policies.google.com/privacy

Cookies

Our websites and online services use cookies and similar technologies. The cookies used may vary depending on which River Mac site or service you are using. We may use:

Essential cookies: Required for security, login, account access, checkout, and basic website functionality
Preference and functional cookies: Remember settings and improve functionality
Analytics cookies: Help us understand how visitors use our websites and courses
Marketing cookies: Used only where enabled to measure or support marketing activities

Third-party providers, including LearnWorlds, Google Analytics, Stripe, and other service providers we use, may also place or access cookies as part of providing their services.

Where required by applicable law, we obtain consent before using non-essential cookies. You may manage your preferences through the cookie controls available on the applicable website and through your browser settings. Disabling certain cookies may affect website or course functionality.

2. How We Use Your Information

We use your personal information to:

Respond to your inquiries and provide consulting services
Send newsletter or marketing email when you have opted to receive them
Analyze website traffic and improve our content and offerings
Provide and administer courses, educational Content, and Disaster Coordination Lab accounts
Process purchases and maintain transaction records
Track course progress, completion, assessments, and participation
Operate community and Working Group features
Provide customer and technical support
Protect our websites, users, and systems from fraud, abuse, spam, and security threats
Comply with legal, accounting, tax, and regulatory obligations

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties.

We may share your information with:

Service providers: Hostinger (web hosting), Google (analytics), Stripe (payment services), LearnWorlds (Lab hosting) and email service providers who help us operate our website and online services.
Legal requirements: When required by law or to protect our rights

These providers process information in connection with the services they provide to River Mac and may also be subject to their own privacy obligations and policies.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:

Contact form inquiries: Until resolved, then up to 1 year
Email subscriptions: Until you unsubscribe
Analytics data: As determined by Google Analytics retention settings (typically 26 months)
Lab account and course records: For as long as your account remains active and thereafter as reasonably necessary for educational, administrative, legal, or business purposes
Transaction and tax records: For the period required by applicable accounting, tax, and legal requirements
Community Content: For as long as it remains part of the applicable community or educational environment, subject to moderation, account deletion, legal requirements, and our applicable Terms

5. Your Rights and Choices

Depending on your location and applicable law, you have the right to:

Access: Request a copy of the personal information we hold about you

Correction: Request correction of inaccurate information

Deletion: Request deletion of your personal information

Opt-Out: Unsubscribe from email communications at any time using the unsubscribe link in emails

Object: Object to our processing of your personal information

Data Portability: Request your data in a portable format

To exercise any of these rights, contact us at: info@rivermac.com

For Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

SSL encryption (HTTPS) for data transmission
Secure hosting infrastructure
Regular security updates
Access controls and authentication
Spam protection systems

However, no internet transmission is completely secure. We cannot guarantee absolute security.

7. Children’s Privacy

Our website and online services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

8. International Users and Data Transfers

River Mac LLC is based in the United States. If you access our websites or services from outside the United States, your personal information may be transferred to and processed in the United States and other countries where our service providers operate.

Where applicable, we process personal information in accordance with relevant privacy and data-protection laws. Depending on your location and the circumstances, our legal bases for processing may include performance of a contract, your consent, compliance with legal obligations, and our legitimate interests in operating, securing, and improving our websites and services.

Individuals in the European Economic Area, United Kingdom, and other jurisdictions may have rights under applicable privacy laws, including rights to access, correct, delete, restrict, object to certain processing, or request portability of personal information.

To exercise applicable privacy rights, contact info@rivermac.com

9. Third-Party Links

Our website and online services may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. Blog Comments

If comments are enabled on a River Mac publication:

We will collect your name, email, and comment content
Your IP address and browser information will be collected for spam detection
Approved comments and associated profile information will be publicly visible
You can request deletion of your comments at any time

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a new “Effective Date.”

We encourage you to review this policy periodically. Continued use of our website after changes constitutes your acceptance of the updated policy.

12. California and Other U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights where applicable law applies to River Mac LLC. These may include rights to access, correct, delete, or obtain information about certain uses or disclosures of personal information.

River Mac LLC does not sell personal information.

To make a privacy request, contact info@rivermac.com

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

River Mac LLC
Email: info@rivermac.com
Phone: 571-683-3527
Website: rivermac.com

Last Updated: September 15, 2026