Privacy Policy
Effective Date: January 7, 2026
River Mac Consulting (“River Mac,” “we,” “us,” or “our”) operates the website rivermac.com. This Privacy Policy explains how we collect, use, and protect your personal information.
Contact Information:
River Mac LLC
Email: info@rivermac.com
Phone: 571-683-3527
1. Information We Collect
Contact Forms
When you submit a contact form on our website, we collect:
- Your name
- Your email address
- Your message content
- IP address (for security purposes)
Purpose: To respond to your inquiries about our services.
Email Newsletter Subscriptions
When you subscribe to our email newsletter, we collect:
- Your email address
- Subscription date and time
Purpose: To send you blog updates, disaster management insights, and occasional announcements about our services.
Website Analytics
We use Google Analytics to understand how visitors use our site. Google Analytics collects:
- Pages you visit and time spent on each page
- Browser type and device information
- Approximate geographic location (city/country level)
- Referring websites
- IP address (anonymized)
Purpose: To improve our website content and user experience.
For more information on Google’s data practices, visit: https://policies.google.com/privacy
Cookies
Our website uses cookies, which are small text files stored on your device. We use:
- Essential cookies: Required for basic site functionality
- Analytics cookies: Google Analytics tracking
- Preference cookies: To remember your settings
You can control cookies through your browser settings. Note that disabling cookies may affect how the site functions.
2. How We Use Your Information
We use your personal information to:
- Respond to your inquiries and provide consulting services
- Send newsletter emails (only if you subscribed)
- Analyze website traffic and improve our content
- Protect our website from spam and security threats
- Comply with legal obligations
3. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties.
We may share your information with:
- Service providers: Hostinger (web hosting), Google (analytics), and email service providers who help us operate our website
- Legal requirements: When required by law or to protect our rights
These third parties are contractually obligated to keep your information secure and use it only for the purposes we specify.
4. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:
- Contact form inquiries: Until resolved, then up to 1 year
- Email subscriptions: Until you unsubscribe
- Analytics data: As determined by Google Analytics retention settings (typically 26 months)
5. Your Rights and Choices
You have the right to:
Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate information
Deletion: Request deletion of your personal information
Opt-Out: Unsubscribe from email communications at any time using the unsubscribe link in emails
Object: Object to our processing of your personal information
Data Portability: Request your data in a portable format
To exercise any of these rights, contact us at: info@rivermac.com
For Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- SSL encryption (HTTPS) for data transmission
- Secure hosting infrastructure
- Regular security updates
- Access controls and authentication
- Spam protection systems
However, no internet transmission is completely secure. We cannot guarantee absolute security.
7. Children’s Privacy
Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
8. International Users
Our website is hosted in the United States. If you access our site from outside the U.S., your information will be transferred to and processed in the United States, which may have different data protection laws than your country.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
10. Blog Comments (When Available)
When our blog launches and comments are enabled:
- We will collect your name, email, and comment content
- Your IP address and browser information will be collected for spam detection
- Approved comments and associated profile information will be publicly visible
- You can request deletion of your comments at any time
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a new “Effective Date.”
We encourage you to review this policy periodically. Continued use of our website after changes constitutes your acceptance of the updated policy.
12. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act:
- Right to know what personal information we collect
- Right to delete your personal information
- Right to opt-out of sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising your privacy rights
To exercise these rights, contact: info@rivermac.com
13. International Users and European Privacy Rights
River Mac LLC is based in the United States and does not actively target or market services to individuals in the European Economic Area (EEA) or United Kingdom.
However, if you are located in the EEA or UK and interact with our website, you may have certain rights under applicable European data protection laws, including the General Data Protection Regulation (GDPR), such as the right to access or request deletion of your personal data.
If you have questions or wish to make a request, please contact us at: info@rivermac.com. We will make reasonable efforts to respond consistent with applicable law.
14. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
River Mac LLC
Email: info@rivermac.com
Phone: 571-683-3527
Website: rivermac.com
Last Updated: January 7, 2026